Business: Case Studies: Case Study - Corporate/Lifestyle Yoga
Client: CorePower Yoga
Locations: Mexico, Denver, Chicago, San Diego
Project: CorePower Yoga is one of the the largest yoga providers in the world. Through the use of headshots of the corporate team, editorial portraits at the studios, and documentary of yoga, bootcamp, and cycling classes as well as retreats we sought to portray the energy and approachability of the company, yoga practice, and front lobby relationships. We elected to shoot without models - all subjects are members of the CPY community.